A well-branded organization is consistent in its graphic appearance, color, shape, design and performance.
Consistent and correct use of the logo, our specific color palette and distinctive fonts all help people recognize Boise State. Design and photographs enhance that experience and story. All print pieces, whether glossy marketing brochures or simply one’s business card carry the Boise State brand and message.
In order to maintain consistency of the Boise State brand, all stationery must be ordered through University Printing and Graphics. For marketing materials, guidelines are set out in these pages. There are also templates available for print pieces, banners and PowerPoint presentations.
As with the written content, please choose visuals appropriate for your audience. For example in collateral aimed at prospective students, the school colors of blue and orange should be the dominant colors. The use of a variety of campus photos better showcases Boise State and enables prospective students to see themselves here.