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The Boise State Brand

Boise State students

What is the Boise State brand?

A brand isn’t a logo. It isn’t a tagline or a product. A brand is our reputation. The way we speak, the way we act, the experiences that our students and visitors have on campus is our brand. Every person at Boise State, each department, and all the work they contribute, diverse as it may be, make up the Boise State brand. Brands are performance driven.

Students study on the quad

A unified campus with a consistent brand and mission strengthens the university. A clear message and visual identity reflect a multi-faceted, but unified, organization — as a Metropolitan Research University of Distinction. There is a responsibility to ensure that the Boise State brand and imagery is used consistently and appropriately by all.

The Boise State Brand Standards have been developed to enable all university departments, centers, programs and university-sanctioned organizations to consistently represent Boise State in all formal and informal communications, web, advertising and marketing, and other promotional materials.



Getting Started

New to the university or new to marketing? No worries! Our brand standards website has all of the information and resources you need. You can find the exact branding specifications including colors, fonts, and logos as well as helpful examples, editorial guidelines, and templates.

When you are using the Boise State brand correctly, you have the weight of the entire university behind your message. New companies spend years developing brand recognition with their customer base, but when you align yourself with the university by using the right colors, fonts, logos, and styles you are enjoying the benefits of brand recognition and reputation right away.