It is essential for Boise State to gain the maximum impact with its advertising dollars by creating the strongest and most positive image with its audiences. Boise State advertisements must be identifiable at a glance to strengthen the university’s visual identity. These guidelines apply to all display ads including student recruitment ads, faculty and staff recruitment ads, announcements of special events, public relations advertising and course offerings.
The design and production of posters, brochures, reports and other publications provide the opportunity for a high degree of creativity and flexibility. However, to maintain a consistent identity and visual image, it is important that Boise State’s printed materials share common design and style elements whenever possible.
Freelance designers who may be employed for specific publications should be made aware of the university’s graphic design standards.
- The University Signature Mark (the university logo) must be used on all Boise State University publications. The logo can be used as the title of the publication or as a smaller “branding element,” preferably on the front or back of the publication.
- Either the University Signature Mark or the name “Boise State University” must prominently appear on the front cover of all publications.
- A coherent look cannot be achieved solely through consistent application of a logo. To further ensure consistency, the prescribed university typography, being the font families of Gotham (sans serif) and Garamond (serif), should be used in brochures and other publications. Use of color should be consistent with guidelines.
- As with advertisements and all other public communications, the university should be identified as Boise State University on first reference. Reference thereafter should be to the university or Boise State. References to BSU are not permissible.