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Core Messages and Points of Pride

Boise State students on bikes
Boise State has six Core Messages, which include a brand attribute or simply reflect the positive outlook and aspiration for the future that is unique to the Boise State experience. These are supported by Points of Pride and narrative examples to help shape your messaging. The narrative found here can be used in anything from marketing campaigns to web copy or talking points.

What is a Point of Pride?

Points of Pride are facts about the university that include data, measurable details or time references that support a Core Message. As campus marketing experts, you are invited to submit a Point of Pride as a way to amplify the strength of your program. We will be adding to this website regularly so check back often.


What is a Narrative?

Written copy that supports and promotes a Core Message or Point of Pride. When creating a distinctive narrative for your department, college or program, watch for opportunities to align with our branded messaging.

 

Getting Started

The written copy in all of our Boise State advertising, marketing and promotions should reflect at least one Core Message, include a Point of Pride or share an element of the messaging found in a brand narrative displayed here. While the voice used in our communications will vary depending on the audience and medium, certain aspects of our messaging should be consistent and a true reflection of Boise State. 


Boise State’s Core Messages

We never stop. We are relentless, tenacious and transformative.

Student at a computer


Point of Pride

Boise State University has been called one of the 20 “Rising Stars” in the world best positioned to challenge the higher education establishment on a global scale.

Point of Pride

After nearly $400 million in capital development, the university now boasts state-of-the art multidisciplinary buildings, high-tech classrooms, clean rooms and laboratories, and cutting-edge facilities for the arts, business and economics, engineering, science, public policy and more.

Narrative

Colleges hear it all the time – liberal arts graduates also need some technical skills. STEM majors have to be able to better communicate and work in teams.
Everybody could stand to learn some basic coding. At Boise State, we’ve built a new set of offerings to tackle these concerns. Business skills for non-business majors, computer programming, negotiating, turning creativity into innovation, these and many more courses are offered through our Bridge to Career program.


We seek today’s answers and tomorrow’s questions. We are creative, inquisitive and adventurous.


Boise State students


Point of Pride

When Boise State was named a doctoral research institution in 2016, we paused briefly to celebrate the distinction – the university had been working toward that goal for more than a decade. But the pause was brief. We have no intention of resting now. The designation was just the beginning.


Narrative

At Boise State, we are reimagining the university experience of today, to experiment with the future university of tomorrow and to envision new connections between the university and the community it serves. When you combine information and imagination with dreams of changing the world, you don’t just go to Boise State. You begin an adventure.

Narrative

We are Broncos. We are Boise State University.


Our community is a place to innovate, create and thrive. We are strong, distinctive and respectful.


Boise State students in downtown Boise


Point of Pride

Students can choose from more than 200 areas of study in seven academic colleges – including the nation’s only master’s degree in raptor biology.


Point of Pride

Boise State offers a comprehensive internship program with more than 1,300 students participating yearly in internships throughout the state and beyond.


Narrative

Talented, highly motivated students are drawn to the personalized attention of Boise State Honors College, which brings together 700 outstanding students each year from every major, so class sizes are smaller and provide dynamic interactions between students and faculty.

Narrative

Living-Learning Communities at Boise State create natural connections between the classroom and daily life. Students can enjoy all the advantages of living on campus with the added benefit of being neighbors with those who share the same academic goals and interests.


Narrative

The College of Innovation and Design is about nurturing new ideas – born out of the best faculty, student, and community input to ensure the growth and value of a Boise State education. From new cross-disciplinary majors to new courses designed to build skills employers demand, to re-imagining the future of a university, CID is looking to incubate the most innovative and exciting ideas facing Boise State and higher education today.


Narrative

Boise State’s collaboration with Harvard Business School’s HBX program connects Boise State students to a global learning community. This 9-credit hybrid course combines online content with a local, weekly class. Upon successful completion of the final exam, students will earn the Credential of Readiness from HBX and Harvard Business School. The program is offered through Boise State’s College of Innovation and Design.



Our focus is students. We are distinctive, nimble and responsive.


Boise State students walk bikes downtown


Point of Pride

We’ve become Idaho’s largest graduate school through record-setting growth. A recent study showed that Boise State is one of just three universities in the nation that have ranked in the top 5 percent of graduate school growth in both of the past two decades.


Point of Pride

Boise State has seen a 10-fold increase in sorority and fraternity membership since 2010. Our Greek system is focused on academics and service and last year every chapter posted higher GPAs than the university average.


Point of Pride

A recent Boise State scholarship campaign raised more than $52 million, double the goal. It was supported by 17,819 donors.

Narrative

Boise State’s Bridge to Career program is open to all majors and allows students to add value to their degree by gaining practical skills in everything from entrepreneurship, to building mobile apps, to the art of negotiation.


Narrative

Our students enjoy access to some of the world’s leaders in their fields, to state-of-the-art research opportunities and learning laboratories, and to campus facilities and academic support designed to ensure they achieve their graduation goals on time and on budget. At Boise State there is a campus-wide willingness to change for the better.


Narrative

Boise State University is continually expanding research opportunities for undergraduate, master’s and doctoral students, knowing these experiences have been shown to boost success at all levels regardless of their chosen career path.


Narrative

Boise State University is one of five universities in the nation being recognized for innovative efforts to help students stay in college and complete their degrees. As part of its ongoing efforts to increase degree completion, the Association of Public and Land-grant Universities (APLU) announced Boise State University, Colorado State University, the University of Hawaii at Manoa, the University of Texas at Austin, and Western Michigan University as finalists for its 2017 Project Degree Completion Award. The annual prize works to identify, recognize and reward institutions that employ innovative approaches to improve retention and degree completion.



Our trajectory is unrivaled, our outlook is unlimited.


Boise State students working with the IBO


Point of Pride

The university recently broke ground on an innovative and iconic Center for Fine Arts and planning is underway for the Micron Center for Materials Research, enabled by a $25 million donation from the Micron Foundation.


Point of Pride

After a decade of investing more than $300 million in new facilities across campus, the university continues to find innovative ways to enhance the student experience.


Narrative

We are a top choice for students from around the West and beyond. As the Chronicle of Higher Education has said, Boise State University is “demonstrably on the move.”


Narrative

Boise State has significantly revamped the undergraduate experience to make sure students are more career-ready when they graduate. We’ve redesigned core classes and other offerings to focus on building the skills students need to succeed, including: problem-solving, communication, innovation, teamwork, ethics and diversity.



We envision new connections between the university and the region we serve everyday.


Point of Pride

Boise State, Idaho’s largest public university, drove $667.2 million of the state’s economy in fiscal year 2015 and created 6,987 jobs across the state, according to a report being compiled by Tripp Umbach, a leading economic analysis group that has completed more than 150 similar studies in the past 20 years for universities and health care organizations.


Point of Pride

Boise State graduates around 4,000 students each year, and is committed to fostering mutually beneficial relationships with our partners in business and industry.


Point of Pride

Since the program began, Boise State has offered service-learning courses to over 33,000 students. Annually, it impacts over 160 classes, 44 departments, and 100 community partners. In total students and faculty have contributed over $13 million to the community through their Service-Learning.


Point of Pride

Boise State is located in one of the fastest growing high-tech cities in the nation and home to several corporate headquarters, state and federal offices,
medical centers and media outlets. The city has garnered national recognition from U.S. News & World Report, Forbes and Inc. for being a great place to live,
work and study, and has been dubbed one of the hottest cities for entrepreneurs. With stats like these, it’s easy to see why more than 46,000 graduates have chosen to live in the Treasure Valley after earning their degree from Boise State.


Narrative

When Idaho’s growing software industry came to Boise State with an urgent need for more developers, we reacted the best way we know how. We changed. Boise State is now bringing computer science students within steps of the very companies clamoring to hire them as interns and full-time, highly paid technology workers.