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Core Messages and Points of Pride

Boise State students on bikes
Boise State has six Core Messages, which include a brand attribute or simply reflect the positive outlook and aspiration for the future that is unique to the Boise State experience. These are supported by Points of Pride and narrative examples to help shape your messaging. The narrative found here can be used in anything from marketing campaigns to web copy or talking points.

What is a Point of Pride?

Points of Pride are facts about the university that include data, measurable details or time references that support a Core Message. As campus marketing experts, you are invited to submit a Point of Pride as a way to amplify the strength of your program. We will be adding to this website regularly so check back often.


What is a Narrative?

Written copy that supports and promotes a Core Message or Point of Pride. When creating a distinctive narrative for your department, college or program, watch for opportunities to align with our branded messaging.

 

Getting Started

The written copy in all of our Boise State advertising, marketing and promotions should reflect at least one Core Message, include a Point of Pride or share an element of the messaging found in a brand narrative displayed here. While the voice used in our communications will vary depending on the audience and medium, certain aspects of our messaging should be consistent and a true reflection of Boise State.


Boise State’s Core Messages

We never stop. We are relentless, tenacious and transformative.

Student at a computer


Point of Pride

Boise State University’s College of Education is among the top 30 public universities on the U.S. News and World Report 2020 best graduate schools list. The college has climbed in rankings every year for the last six years. The College of Education offers two doctoral programs, two educational specialist degrees, 14 master’s degrees and 13 graduate certificate programs training Idaho’s future teachers and educational leaders.




Point of Pride

Boise State’s College of Business and Economics ranked 127 out of 220 national institutions for its part-time MBA program, jumping more than 40 rankings from its previous year’s ranking of 168.


Point of Pride

Boise State University is now a doctoral university with “high research activity” according to the nation’s premier college classification system. Idaho’s largest public university, which was bumped into the overall doctoral research class in 2016, now joins the University of Idaho and Idaho State University in the second-highest research category in the Carnegie Classification of Institutions of Higher Education.The Idaho State Board of Education recently approved Boise State’s 12th doctoral degree, in biomedical engineering, which joins other transdisciplinary advanced degrees targeted at Idaho industry and community needs. They include biomolecular science; ecology, evolution and behavior; materials science and engineering; computing; education; geosciences; public policy and administration and more. Some 350 students are enrolled in Ph.D. and other doctoral programs at Boise State (Jan. 2019).


Point of Pride

Boise State University has been called one of the 20 “Rising Stars” in the world best positioned to challenge the higher education establishment on a global scale.

Point of Pride

After nearly $400 million in capital development, the university now boasts state-of-the art multidisciplinary buildings, high-tech classrooms, clean rooms and laboratories, and cutting-edge facilities for the arts, business and economics, engineering, science, public policy and more.

Narrative

Colleges hear it all the time – liberal arts graduates also need some technical skills. STEM majors have to be able to better communicate and work in teams.
Everybody could stand to learn some basic coding. At Boise State, we’ve built a new set of offerings to tackle these concerns. Business skills for non-business majors, computer programming, negotiating, turning creativity into innovation, these and many more courses are offered through our Bridge to Career program.


We seek today’s answers and tomorrow’s questions. We are creative, inquisitive and adventurous.

Point of Pride

Boise State University will begin offering the nation’s only fully online master of science degree program in genetic counseling beginning fall 2019.
Genetic counselors help people understand and adapt to the medical, psychological and familial implications of genetic contributions to disease. To become a genetic counselor requires a master’s degree in genetic counseling from an accredited program. Since 2006, the profession of genetic counseling has increased by 85 percent, and nationally there are four jobs for every graduate.


Point of Pride

When Boise State was named a doctoral research institution in 2016, we paused briefly to celebrate the distinction – the university had been working toward that goal for more than a decade. But the pause was brief. We have no intention of resting now. The designation was just the beginning.

Narrative

At Boise State, we are reimagining the university experience of today, to experiment with the future university of tomorrow and to envision new connections between the university and the community it serves. When you combine information and imagination with dreams of changing the world, you don’t just go to Boise State. You begin an adventure.

Narrative

Boise State has launched a new eSports program. Teams of Boise State students will compete in organized, multi-player video game competitions as part of a new,
officially sanctioned, varsity activity for undergraduates and graduates. Teams are recruited and selected from current students. While eSports are not currently organized or regulated by the NCAA, NAIA or other governing body, ESPN has called them “the next big thing in varsity athletics.”

Narrative

We are Broncos. We are Boise State University.


Our community is a place to innovate, create and thrive. We are strong, distinctive and respectful.


Boise State students in downtown Boise

Point of Pride

Boise State University has been named one of the most innovative national universities in the country by U.S. News and World Report.
Boise State joins fellow western universities including Stanford, Cal Tech, University of Washington and UCLA on this year’s list. It is Boise State’s first time on the Most Innovative list, and just the second year Boise State has been categorized as a “National University,” which came on the heels of its emergence in 2015 as a doctoral research university in the Carnegie Classification of Institutes of Higher Education.
Boise State is tied for 45 on the 2019 list. The list is compiled of responses by top college officials from around the country who nominate universities “making the most innovative improvements in terms of curriculum, faculty, students, campus life, technology or facilities.”

Point of Pride

The College of Innovation and Design (CI+D) was created to serve as a catalyst for Boise State University, a model for the higher education industry, and a partner to selected external ventures looking for visionary university partners. During the 2016-2017 academic year, 750 students took at least one course offered by CI+D.

Point of Pride

In 2016-2017, 450 CI+D students pursued degrees or certificates in our Gaming, Interactive Media and Mobile major, our Leadership program and our just-launched Design Ethnography certificate.


Point of Pride

Boise State students can choose from more than 200 areas of study in seven academic colleges – including the nation’s only master’s degree in raptor biology.


Point of Pride

Boise State offers a comprehensive internship program with more than 1,300 students participating yearly in internships throughout the state and beyond.


Narrative

Talented, highly motivated students are drawn to the personalized attention of Boise State Honors College, which brings together 700 outstanding students each year from every major, so class sizes are smaller and provide dynamic interactions between students and faculty.

Narrative

Living-Learning Communities at Boise State create natural connections between the classroom and daily life. Students can enjoy all the advantages of living on campus with the added benefit of being neighbors with those who share the same academic goals and interests.


Narrative

The College of Innovation and Design is about nurturing new ideas – born out of the best faculty, student, and community input to ensure the growth and value of a Boise State education. From new cross-disciplinary majors to new courses designed to build skills employers demand, to re-imagining the future of a university, CID is looking to incubate the most innovative and exciting ideas facing Boise State and higher education today.


Narrative

Boise State’s collaboration with Harvard Business School’s HBX program connects Boise State students to a global learning community. This 9-credit hybrid course combines online content with a local, weekly class. Upon successful completion of the final exam, students will earn the Credential of Readiness from HBX and Harvard Business School. The program is offered through Boise State’s College of Innovation and Design.



Our focus is students. We are distinctive, nimble and responsive.


Boise State students walk bikes downtown


Point of Pride

Boise State University recent graduate Elena Gallina has been named a Rhodes Scholar. The Rhodes Scholarships are the oldest and most celebrated international fellowship awards in the world. Applicants come from more than 320 American colleges and universities. One of 32 people chosen for the award this year, Gallina joins students and recent graduates from universities including Harvard, Yale, Stanford, Princeton, MIT and Johns Hopkins.


Point of Pride

Boise State University and inaugural partner CapEd Credit Union are rolling out a unique program in 2018 that will enable more than 75,000 Idaho-based credit union members to pay a monthly subscription rate for online college courses, allowing them to earn a college degree or certificate at a significant cost savings over traditional tuition. The new program, known as Boise State Passport to Education, will provide students individualized academic advising and student success coaching in a high-quality, affordable online degree program. Students pursuing their bachelor’s degree can concentrate coursework in a variety of academic areas that match their career and life goals.


Point of Pride

Boise State has increased its overall number of annual graduates to nearly 4,200, up from 3,052 in 2008-2009. That includes 3,141 bachelor’s degree recipients — well above the 60 percent benchmark of 2,986. Today, 58,714 graduates of Boise State University live in Idaho — some 19,000 more than in 2008-2009.

Point of Pride

Boise State University’s College of Education is ranked among the top 50 public universities on the US News and World Report 2019 best graduate schools list. The college has climbed in rankings every year for the last five years. The college climbed 3 spots in overall ranking to No. 54, and is No. 43 of ranked public universities. This ranking is the highest to date for the college and puts it in the top 3 in the Northwest, the top 3 in the Intermountain West and the top 15 in the West.

Point of Pride

Boise State University School of the Arts will offer two new degrees in creative writing — a bachelor of arts and bachelor of fine arts — as well as a bachelor of fine arts in narrative arts beginning in fall 2018. Students at Boise State also now will be able to minor in creative writing.

Point of Pride

We’ve become Idaho’s largest graduate school through record-setting growth. A recent study showed that Boise State is one of just three universities in the nation that have ranked in the top 5 percent of graduate school growth in both of the past two decades.


Point of Pride

Home to 656 students, the new five-story, $40 million Honors College and Sawtooth Hall includes Honors-dedicated living and learning spaces, as well as housing for other students, a dining venue, classrooms and spaces designed to boost the student experience on campus. The 236,000-square-foot building is located in the center of campus on University Drive across the street from the Student Union Building.


Point of Pride

Boise State has seen a 10-fold increase in sorority and fraternity membership since 2010. Our Greek system is focused on academics and service and last year every chapter posted higher GPAs than the university average.


Point of Pride

A recent Boise State scholarship campaign raised more than $52 million, double the goal. It was supported by 17,819 donors.

Narrative

Boise State’s Bridge to Career program is open to all majors and allows students to add value to their degree by gaining practical skills in everything from entrepreneurship, to building mobile apps, to the art of negotiation.


Narrative

Our students enjoy access to some of the world’s leaders in their fields, to state-of-the-art research opportunities and learning laboratories, and to campus facilities and academic support designed to ensure they achieve their graduation goals on time and on budget. At Boise State there is a campus-wide willingness to change for the better.


Narrative

Boise State University is continually expanding research opportunities for undergraduate, master’s and doctoral students, knowing these experiences have been shown to boost success at all levels regardless of their chosen career path.


Narrative

Boise State University is one of five universities in the nation being recognized for innovative efforts to help students stay in college and complete their degrees. As part of its ongoing efforts to increase degree completion, the Association of Public and Land-grant Universities (APLU) announced Boise State University, Colorado State University, the University of Hawaii at Manoa, the University of Texas at Austin, and Western Michigan University as finalists for its 2017 Project Degree Completion Award. The annual prize works to identify, recognize and reward institutions that employ innovative approaches to improve retention and degree completion.



Our trajectory is unrivaled, our outlook is unlimited.


Boise State students working with the IBO



Point of Pride

The university recently broke ground on an innovative and iconic Center for Fine Arts and planning is underway for the Micron Center for Materials Research, enabled by a $25 million donation from the Micron Foundation.


Point of Pride

Boise State University’s official enrollment for the fall 2018 semester is 25,540 — an increase of 5.7 percent over the previous year.


Point of Pride

After a decade of investing nearly $400 million in new facilities across campus, the university continues to find innovative ways to enhance the student experience.

Narrative

We are a top choice for students from around the West and beyond. As the Chronicle of Higher Education has said, Boise State University is “demonstrably on the move.”


Narrative

Boise State has significantly revamped the undergraduate experience to make sure students are more career-ready when they graduate. We’ve redesigned core classes and other offerings to focus on building the skills students need to succeed, including: problem-solving, communication, innovation, teamwork, ethics and diversity.



We envision new connections between the university and the region we serve every day.


Point of Pride

Boise State, Idaho’s largest public university, drove $667.2 million of the state’s economy in fiscal year 2015 and created 6,987 jobs across the state, according to a report being compiled by Tripp Umbach, a leading economic analysis group that has completed more than 150 similar studies in the past 20 years for universities and health care organizations.


Point of Pride

Reader’s Corner, a weekly radio show on Boise State Public Radio, KBSX 91.5 FM hosted by Boise State University President Bob Kustra – reached a major milestone in October 2017 with its 500th guest on the popular program.


Point of Pride

Boise State graduates around 4,000 students each year, and is committed to fostering mutually beneficial relationships with our partners in business and industry.


Point of Pride

Since the program began, Boise State has offered service-learning courses to over 33,000 students. Annually, it impacts over 160 classes, 44 departments, and 100 community partners. In total students and faculty have contributed over $13 million to the community through their Service-Learning.


Point of Pride

Boise State is located in one of the fastest growing high-tech cities in the nation and home to several corporate headquarters, state and federal offices,
medical centers and media outlets. The city has garnered national recognition from U.S. News & World Report, Forbes and Inc. for being a great place to live,
work and study, and has been dubbed one of the hottest cities for entrepreneurs. With stats like these, it’s easy to see why more than 46,000 graduates have chosen to live in the Treasure Valley after earning their degree from Boise State.


Narrative

Boise State University is empowering graduates with the skills and experiences they need to be successful after graduation. Built around the idea that the job itself makes for a great classroom, Boise State’s new Work U program is an educational, cooperative learning opportunity that allows students to earn three academic credits while working in a part-time professional position.


Narrative

Industry leaders have credited Boise State University and its programs as leading drivers in their decisions to move to or expand in Idaho’s largest city. Recently, at a summit on innovation sponsored by AT&T, then-Hewlett-Packard Enterprise CEO Meg Whitman credited the university for helping grow talent in emerging technologies like cybersecurity and augmented reality.


Narrative

When Idaho’s growing software industry came to Boise State with an urgent need for more developers, we reacted the best way we know how. We changed. Boise State is now bringing computer science students within steps of the very companies clamoring to hire them as interns and full-time, highly paid technology workers.