Daily Campaign Narrative
The “daily” campaign, as it’s called, is anchored at the Boise Airport with a large presence on the B concourse and was designed to visually display the specific strengths of the Boise State experience and the daily commitment to student success. The campaign has been continued in high traffic areas across the Boise area, including on large window wraps in the heart of downtown and on kiosk displays at a local mall. The displays were designed to turn heads and feature unique photography and a strong, bold message.
This campaign was created as a way to highlight the Boise State brand by using specific examples of captivating and exciting happenings at the university. Using the brand narrative and brand attributes to guide us, we knew we wanted to showcase that Broncos are adventurous, inquisitive, creative, and distinctive.