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Logo Usage Guidelines

Boise State marketing materials featuring the University Signature Mark
The refined B symbol is the signature mark for the university. Here are the top things to keep in mind when using the Boise State signature mark.

How to Use the Signature Mark

  • All academic and administrative units of the university must use the University Signature Mark in their official communications, marketing and promotional materials. Athletics may use the spirit mark (Bronco head).
  • Use only the approved versions of the mark available on the Brand Standards Logos page.
  • When using the Signature Mark, never separate the B and the “Boise State University.” These are not individual pieces that can be used independently, but instead together make up the signature Boise State mark.
  • The B element may not be used as part of a slogan (e.g. “B Happy”) without express permission from the brand committee.
  • To preserve quality, always used the approved files and high-resolution versions of the Signature Mark.
  • Include the proper amount of white space around the Mark (details below).
  • Do not use scanned or photographed copies of the Signature Mark. Digital files are available for download on the Brand Standards Logos page.
  • The Signature Mark should not be altered from its original form and cannot be adapted in any way. Alterations to the logo dilute the brand.
  • The Signature Mark may not be incorporated or combined with any other mark, symbol or graphic to create a new mark.
  • The Signature Mark should be displayed in official university colors or in another approved color configuration.
  • The University Signature Mark may not be cropped, blurred, stretched or distorted in any way. This includes the use of shadows, outlines, filters, or any other effects. Do not change the colors of the logo.
  • Marks should not be placed over a photograph or patterned background that interferes with the readability of the Mark. Additionally, do not contain the mark in a box on the pages. See the section below for suggestions of how to place the mark on both light and dark backgrounds.
  • Do not alter companion marks or edit existing ones.
  • The B symbol may not be used on its own without approval from the Brand Committee (brand@boisestate.edu).

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Clear Space and Sizing

To ensure the logo is highly visible and maximize its impact, always separate it from its surroundings – allow “clear space”. The minimum required clear space, surrounding all logos should be half the height of the logo on all sides as shown below. No other text or graphic elements, including other logos should be in this space. This is also the minimum distance the logo can be from the edges of a document, whether electronic or printed.

Boise state B logo size requirements

BSU B clear space
BSU bronco clear space

Minimum Print Reproduction

The University Signature Mark should not appear smaller than 2 inches wide by 0.6 inches tall in print, unless space dictates smaller size, in which case care should be taken to ensure that the Mark is legible. If the space is small enough that it makes “Boise State University” difficult to read, consider using one of the approved secondary logos.
Brand minimum print size

Minimum Digital Reproduction

The minimum size of B symbol for digital reproduction is 57 pixels tall (to accommodate mobile app icons). The proportions of the B Symbol in relation to the Boise State University wordmark and baseline should not be changed.
B logo minimum digital reproduction

Using the Mark on Different Backgrounds

White Background

When the University Signature Mark appears on a white background, the primary configuration is the blue B logo with orange outline and the University Signature in blue.
White background Boise State logo

Blue Background

When the University Signature Mark appears on a blue background, it reverses to white and the B logo runs orange. As a secondary configuration on a blue background, both the B logo and the wordmark may run entirely orange.
blue background Boise State logos

Orange Background

When the University Signature Mark appears on an orange background, it reverses to white and the B logo runs blue. As a secondary configuration on an orange background, both the B logo and the wordmark may run entirely blue.
orange background Boise State logo

Gray Background

When the University Signature Mark appears on a gray background, it reverses to white and the B logo may run blue or orange.
Gray background Boise State logos

Black Background

When the University Signature Mark appears on a black background, it reverses to white and the B logo may run blue or orange.
black background Boise State logos
The use of a black background is not encouraged as it it not a school color and it diminishes the impact of the University Signature Mark.

One Color Printing

In limited applications in which printing restrictions do not permit two-color usage, a grayscale or one-color blue combination can be used. The B logo reproduces at 50 percent black.
One color printing Boise State logos

Use of Mark on Photograph

When placing the Mark over a color photograph, the placement should be in an area of the photograph where there are no distracting patterns or elements.  The photograph should be visible through the logo, instead of creating a box of color around the logo.