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Marketing and Communications Resources

Helmet Car in the Quad

Tools for Success

Starting a new marketing project? We have a suite of helpful resources to make sure your marketing materials are branded, creative, and impactful. If you have questions or don’t see a resource that would be helpful, we want to hear from you! Contact communications@boisestate.edu for additional support.

Marketing Checklist


The Boise State marketing checklist is a helpful starting point for on-campus marketing efforts. This tool provides ideas, information, and specification about how to get your marketing out at Boise State.

Case Studies and Examples

Digital Ad for Boise State
The Office of Communications and Marketing has helped many departments design and execute a variety of marketing campaigns. If you need inspiration, ideas, or just a place to get started, review these case studies and examples.

Brand Narrative

B on the blue


The words you use to talk about your program and the university are just as important as the colors, fonts, and pictures you select. Using the same tone and style strengthens the brand for Boise State and your department.

Style Guide


Boise State has a style guide to help answer some of the specific questions that may arise about how to correctly reference building names,
departments, titles and more.