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Referencing the University

The university should always be known by its proper name — Boise State University — as a first reference. The full name Boise State University should appear prominently on the front cover of all marketing materials or publications, as well as in the credits of all videos and films. Boise State is acceptable for second and subsequent references. Boise State should not be referred to as BSU. There are other BSUs, but only one Boise State University.