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Secondary Colors

The university’s official colors are blue (Pantone 286 C) and orange (Pantone 172 C) and are an integral part of the Boise State graphic identity.  Boise State is strong and relentless which is reflected in our official colors. The following guidelines apply when working with the color palette:

  • The official primary colors must be used on all materials produced in color.
  • Secondary colors, listed below, may be used in addition provided that they are used in small amounts (20% or less) as complimentary accent colors.  Secondary colors may not be used as alternatives to the university’s official colors.

When using the Boise State color palette:

  • Blue and orange are recognizable as Boise State brand-specific colors and should always be used in your project.
  • Consider the addition of gray and white as complimentary colors to serve as foundational color that allow the official blue and orange to stand out.
  • Consider the tone of your project when utilizing color. Color should reflect the message that you are trying to convey. Overuse of multiple bright colors can appear too primary. Too many dark colors can appear somber.
  • Light colors have a tendency to be recessive and can get lost on a white-colored background.
  • Bright colors are intended to be used as accent colors and provide contrast as needed.
  • Be careful not to try to use every color in the palette. The use of too many colors can have a negative effect.

As a reminder, secondary colors may not be used to cover more than 20% of a page.

Pantone 654CPantone 654C
HEX: #003a70
RGB: 0,58,112
CMYK: 100, 71, 10, 47
Pantone 1585CPantone 1585C
HEX: Print Only
RGB: N/A
CMYK: 0, 61, 97, 0
Pantone 307C
Pantone 307C
HEX: #006BA6
RGB: 0, 107, 166
CMYK: 100, 22, 2, 18
Pantone 151C
Pantone 151C
HEX: #Print Only
RGB: N/A
CMYK: 0, 60, 100, 0
Pantone 285C
Pantone 285C
HEX: #0072ce
RGB: 0, 114, 206
CMYK: 90, 48, 0, 0
Pantone 446C
Pantone 446C
HEX: #3F4444
RGB: 63, 68, 68
CMYK: 54, 27, 36, 82
Pantone 660CPantone 660C
HEX: #406098
RGB: 64, 96, 152
CMYK: 88, 50, 0, 0
Pantone Cool Gray 3Cool Gray 3C
HEX: #C8C9C7
RGB: 200, 201, 199
CMYK: 8, 5, 7, 16
Pantone 2995
Pantone 2995C
HEX: Print Only
RGB: N/A
CMYK: 83, 1, 0, 0
White
White
HEX: #ffffff
RGB: 255,255,255
CMYK: 0,0,0,0

IMPORTANT

Do not rely on the output produced by a desktop color printer for matching the color attained when a project is printed on a printing press. The color calibration of desktop printers typically does not match the Pantone Matching System colors used by offset printers.