The University’s official colors are blue (Pantone 286) and orange (Pantone 172). The following guidelines apply when working with the color palette:
- Primary colors must be used on all materials to ensure that the promotional mark is produced in the proper color combinations.
- Supporting colors may be used in addition to these primary colors on all materials.
- Accent colors may be used in small amounts (20% or less) in addition to the primary color palette.
Blue and Orange are the primary colors of Boise State and an integral part of the brand.
Things to consider when using the Boise State color palette:
- Blue and orange are recognizable as Boise State brand-specific colors and should always be considered for use in your project.
- Consider the addition of gray and white as complimentary colors to serve as foundational color that allow the blue and orange colors to stand out.
- Consider the tone of your project when utilizing color. Color should reflect the message that you are trying to convey. Over use of multiple bright colors can appear too primary. Too many dark colors can appear somber.
- Light colors have a tendency to be recessive and can get lost on a white-colored background. Boise State is bold and relentless.
- Be careful not to try to use every color in the palette. The use of too many colors can have a negative effect.
- Bright colors are intended to be used as accent colors and provide contrast as needed.
Please be aware that accent colors may not be used to cover more than 20% of a page.
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