The Boise State University web presence is an important part of the university’s identity program. To strengthen the brand, and to provide navigational and visual consistency, an official university web template is provided for use by all academic and administrative units. A variety of page templates, design elements and styles are included in the template to support the effective and visually appealing presentation of content.
Information about the use of the web template can be found on Webguide at webguide.boisestate.edu/.
The university web template has been created to maximize and keep Boise State’s branding consistent. Colleges, departments, centers, facilities and other university units should not create their own departmental secondary logos to insert on its respective home page. Creating your own identity is tempting, but it won’t help you stand out with your users. It will cause confusion and put you back at square one trying to build equity for a brand new identity rather than tapping into the established and increasing awareness of Boise State.